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8 Ways to Market Your Small Business on a Limited Budget - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/0df0e2e1-f2b6-41a0-a27f-864c18f4237d/Bhargavi+Patel+Arrunategui7+%281%29.jpg Business - 8 Ways to Market Your Small Business on a Limited Budget - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.barbiepatel.com/blog/tips-for-building-a-strong-online-presence-for-your-small-business monthly 0.5 2025-02-10 https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/5538b190-7a9a-4ce0-8fda-fcb7cf6e7057/Bhargavi+Patel+Arrunategui7.jpg Business - Tips for Building a Strong Online Presence for Your Small Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/b3754eda-2483-488f-80f8-ce3db841a099/Bhargavi+Patel+Arrunategui14.jpg Business - Tips for Building a Strong Online Presence for Your Small Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/3a1ef2a3-e963-43ed-b0e9-cc715b7ac4c3/Bhargavi+Patel+Arrunategui15.jpg Business - Tips for Building a Strong Online Presence for Your Small Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/8027b7a7-7b8f-452a-9a89-8dd048ceedd8/Bhargavi+Patel+Arrunategui23.jpg Business - Tips for Building a Strong Online Presence for Your Small Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/b0659278-aa00-4b1e-8d09-a9fd3b4c2721/Bhargavi+Patel+Arrunategui20.jpg Business - Tips for Building a Strong Online Presence for Your Small Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.barbiepatel.com/blog/how-the-dyson-airwrap-elevates-your-haircare-game monthly 0.5 2025-02-10 https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/04b894c5-371b-4f3b-8c9f-a6560570735e/Screenshot+2024-02-23+231259.png Business - How the Dyson Airwrap Elevates Your Haircare Game - Make it stand out Credit: Dyson https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/496bc72e-e30c-4f3a-bfdd-b4d8f4628d07/Screenshot+2024-02-23+231341.png Business - How the Dyson Airwrap Elevates Your Haircare Game - Make it stand out Credit: Dyson https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/5462eb86-66d7-4d10-861f-29b16a7117a0/Screenshot+2024-02-23+231412.png Business - How the Dyson Airwrap Elevates Your Haircare Game - Make it stand out Credit: Dyson https://www.barbiepatel.com/blog/understanding-the-product-life-cycle monthly 0.5 2025-02-10 https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/2b1b1d4c-a18c-418c-a3a2-58833744ecae/DSC09270+%281%29.jpg Business - Understanding the Product Life Cycle - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/73971ed1-adf1-4e31-a98b-addd5c829d47/DSC09099.jpg Business - Understanding the Product Life Cycle - What is the Product Life Cycle? Unfortunately, no new product or service lasts forever. As a product continues in the market, there will be fluctuations in awareness and popularity. That’s where the product life cycle comes in. The cycle simply describes your product or service at different stages of its existence. Each stage can reveal extremely useful information about our products, which allows us to react accordingly. For example, if you know that your product is gaining awareness, you’ll start to raise prices to match the demand. If your product is reaching a decline, you can introduce a new sale to bring back some attention. Without understanding the product life cycle, you might be missing out on some great opportunities to capitalize on highs or prepare for the lows. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/332dd4ef-6048-4176-994b-cfd5dc07933f/466_PSHB141121.jpg Business - Understanding the Product Life Cycle - Steps of the Product Life Cycle: There are five stages to the product life cycle, each describing the “age” of your product or service, starting with product development and ending with its decline. Stage 0: Product Development The first stage is product development. It starts with your first ideas for your product or service and ends when you’re ready to introduce it to the market. At this stage, you’re focusing solely on research, such as looking up information about your target audience, the market you’re in, and your competition. If you’re an avid reader of our blogs, you might recognize this stage as market research (if you haven’t read that blog, feel free to check it out: Navigating Market Research). During this stage, no one (except maybe your friends and family) is aware of your new product. You're testing out your idea, trying different price points, and figuring out how to navigate in your specific industry. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/834a8221-8630-433e-8a5b-4c05c36c7875/DSC09190.jpg Business - Understanding the Product Life Cycle - Stage 1: Introduction Stage This stage marks the start of your true “beginning.” This is where all that research and sleepless nights results in your perfect product or service. All that’s left now is actually marketing it. Creating awareness, responding to potential customers, and maintaining your social media are all highlights that stem from this step. Remember, your product or service is brand new to the market; you probably won’t see high profits. However, this is all part of the major investment you made when you decided to start your small business. Be patient, and you’ll soon see your product entering the next stage of its life cycle. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/5c644c9b-e1ce-40ae-a09e-6a807b3fc8e9/415_PSHB141121.jpg Business - Understanding the Product Life Cycle - Stage 2: Growth Stage The second stage is marked as the growth stage, where you’ll soon begin to see an influx of new buyers due to your initial promotion efforts. The more people who know about your service, the more attention it will receive. During this stage, you should be working on perfecting your product, thanks to the feedback provided by these new consumers. Make sure you’re paying attention to customer reviews -- whether good or bad, they can help you improve your product based on your buyers’ tastes. You might be lowering your prices, fixing some bugs, or adding new features. At this stage, you should also expect higher profits since more and more people will become aware of your product. However, don’t take this as a sign to slow down your marketing efforts! In fact, now’s the time to really boost your advertising efforts to gain more and more attention. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/6a55fce0-ab91-47c1-aaa8-53427194ea13/DSC09167+%281%29.jpg Business - Understanding the Product Life Cycle - Stage 3: Maturity If you imagine the product life cycle as a bell curve graph, think of the maturity stage as the peak. This is when sales don’t necessarily slow down, but reach consistency. You’ve established a loyal customer base, demand has become steady, and your initial excitement has slowed down. The market is now well-acquainted with your product, which means it’s harder to attract new customers. And although your profits may have stabilized, there might be other competitors who have taken notice of your new product and have decided to make their own moves, capturing new customer attention. You might be feeling as though your business has plateaued, but now’s not the time to become complacent. Now’s the time to update or change your game plan. New advertising methods, offering discounts to amp consumer purchases, and fine-tuning operations are vital to maintain competitiveness. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/f98a1199-2598-466c-bc45-44c6950d8f73/DSC09081.jpg Business - Understanding the Product Life Cycle - Stage 4: Decline Unfortunately, there will be a time when your brand-new product or service reaches a decline. Nothing lasts forever, and soon your consumers start to explore newer products. Sales decline, the market becomes saturated, and production levels start to drop. But don’t take this as a sign of the end! This is just part of the reality of the world of business. Now’s the time to take a step back and review your choices. You can choose to revive, reposition, or retire your product. Reviving could look like rebranding or adding a new feature; repositioning could mean you’re looking to target a different market; and retiring means making the decision to gracefully leave the market. Now could also be the time to restart the product life cycle by creating a new product! Remember, nothing in business remains static, and responding appropriately to different changes is what makes great business owners. https://www.barbiepatel.com/blog/how-to-make-your-small-business-stand-out monthly 0.5 2025-02-10 https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/1322800e-0ca9-4907-855e-726914e8ab19/410_PSHB141121.jpg Business - How to Make Your Small Business Stand Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/105db68f-24bc-4ce2-b2fb-efb28e6770d4/40BBA_262.jpg Business - How to Make Your Small Business Stand Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/d9089792-ea48-4fc8-966a-c792ed90852c/848_PSHB141121.jpg Business - How to Make Your Small Business Stand Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/70885014-5c17-472f-b9d4-2fa606ca0911/374_PSHB141121.jpg Business - How to Make Your Small Business Stand Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.barbiepatel.com/blog/10-small-business-ideas-for-2023 monthly 0.5 2025-02-10 https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/7ee4186f-e3b3-4806-b2e5-1a1206619540/057_PSHB141121.jpg Business - 10 Small Business Ideas for 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/aa981b70-6e18-4c1e-9adb-ca103d6e5149/027_PSHB141121.jpg Business - 10 Small Business Ideas for 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/1650b91d-e149-41b6-8e88-4bead37eb315/530_PSHB141121.jpg Business - 10 Small Business Ideas for 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/716f97c7-c68b-44f4-8c37-c2942a72b6bb/511_PSHB141121.jpg Business - 10 Small Business Ideas for 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.barbiepatel.com/blog/developing-your-perfect-product-or-service monthly 0.5 2025-02-10 https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/6f002754-7f8d-4c7c-b38f-de84b57649f0/DSC09040.jpg Business - Developing Your Perfect Product or Service - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/aca495bf-76d0-4d7c-b5dd-b53dbf8d08e4/DSC09252.jpg Business - Developing Your Perfect Product or Service - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/240cf203-90f9-4a94-a3cc-e8f0726796f5/DSC09049.jpg Business - Developing Your Perfect Product or Service - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/9ee5af32-ed3b-4eb0-9c5a-2cf4845824c2/DSC09270.jpg Business - Developing Your Perfect Product or Service - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.barbiepatel.com/blog/maintaining-your-brand monthly 0.5 2025-02-10 https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/08925828-5596-4959-afba-28ae854eb74e/0128_CB_APRIL23.jpg Business - Maintaining Your Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/3cf8e78c-d934-4dea-abd1-679cdbc518ff/0214_CB_APRIL23.jpg Business - Maintaining Your Brand - What’s in a Brand? Folks, we’ve talked about this before, but just to do a quick run-down, your brand consists of everything from logos to colors to principles and values. The font you choose for your website, the color scheme of your Instagram page, your mission statement, and even your advertisements make up parts of your brand. Imagine your brand as the heart and soul of your small business; it’s the unique fingerprint that sets you apart in a crowded marketplace. It's not just a logo or a catchy slogan; it's the personality that customers connect with -- the promise of quality that keeps them coming back for more. For small businesses, crafting a compelling brand is like creating a memorable first impression at a networking event – it's the key to standing out in the crowd. Think of your brand as the friendly face that greets customers, leaving a lasting memory that transcends a mere transaction. Your brand is an extension of you, your values, and what you bring to the table. So, whether you're a cozy coffee shop or a boutique web design studio, infuse your brand with your unique flavor. Use social media to tell your story, engage with your audience, and let your authenticity shine through. In the realm of small business branding, being real is not just an option; it's the secret weapon that transforms customers into loyal brand advocates. If you want to learn more about branding, check out this article: Branding, Branding, and More Branding https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/4b813d3c-1248-457d-b363-3c4af58c1986/0133_CB_APRIL23.jpg Business - Maintaining Your Brand - Why Brand Consistency is so Important In the vast world of entrepreneurship, where first impressions can make or break a deal, your brand consistency is one of the most important factors to have your customers remember you. It's not just about placing your logo in every social media post, but about creating a seamless experience for your customers. From your Instagram feed to your business cards, consistency breeds familiarity, and familiarity builds trust. Maintaining brand consistency is like tending to a well-watered garden. It doesn't have to be overwhelming. Use the same colors, fonts, and tone across all your platforms. Your brand should be about creating a vibe that people recognize even before they spot your logo. So, whether you're a one-person show or a budding team, keep that brand consistency alive and kicking. It's the secret that turns your small business into a memorable brand powerhouse. Consistency is your ally; embrace it like a sidekick that's always got your back. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/f09fe002-1797-4ed1-a020-095a3134d00c/0107_CB_APRIL23.jpg Business - Maintaining Your Brand - Let’s Take a Look at a “Failed” Brand Change There’s a reason why businesses maintain a certain brand throughout their existence. Customers associate their products or services with their brand, which they associate with the business as a whole. Most businesses know to keep their brand the same, regardless of small changes here and there. However, there are a few that didn’t get the memo. Let’s take a look at a few examples of why brand consistency is important for business owners. The first is Tropicana. You may or may not know about their brand relaunch back in 2009. Its original packaging for its orange juice is iconic: a bright orange with a red and white straw, a bright, bold forest-green font, and its equally bright orange cap. To this company's consumers, this is their version of what "orange juice" looks like. Well, they decided to replace the orange with a glass of orange juice, shrink and thin out its font; and change their cap with one that looked like half an orange. So how did their consumers respond to this drastic development? By saying that this wasn't orange juice. But why? Sure, the packaging changed, but the juice recipe stayed completely the same. So why didn't Tropicana's customers associate this new look with the original orange juice that they’re used to? https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/692635f8-c07d-44ad-9492-63f48c1f5d41/0243_CB_APRIL23.jpg Business - Maintaining Your Brand Tropicana's rebranding failure showcases one of the biggest contributors to marketing success: consumer perceptions. I’ve said this once, and I’ll say it over and over again: your customers are the biggest impactors of your small business. If they don’t like something, if they aren’t happy with something, they will let you know. And Tropicana’s customers did. Tropicana spent $35 million for this new look, and it lost $20 million within a month of its launch. What can we understand about branding from Tropicana’s failure? The first thing we should take away is this fact: your loyal customers will have emotional connections to the brand they love. After seeing a major change in your brand, they might lose that sentimental value they once had. As you decide elements for your brand, keep your customers in mind. If there’s something they like and are attached to, keep it. Don’t change something that isn’t worth changing, and don’t get rid of something that your customers love. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/ed31079c-0760-4621-97bd-2ff40f56c1c8/0096_CB_APRIL23.jpg Business - Maintaining Your Brand - Successful Stories of Brand Upgrades All that being said, you can definitely decide to change some elements of your brand if you’re unhappy with it. Just because you choose something once, that doesn’t mean you can’t alter it. The important thing to keep in mind is this: change your brand just enough so that your customers can still recognize it. What does that look like? Well, let’s take a look at Starbucks to get a better understanding of maintaining brand consistency while creating a few upgrades. Ever since its establishment in 1971, this company’s logo has undergone several slight changes. However, one essential element remained the same: the two-tailed mermaid. To its customers, this mermaid is Starbucks. It’s on every piece of merchandise, every cup they sell, and it’s on every sign for every store they have. There’s a reason why they’ve never changed this iconic figure; it’s because whenever they see this mermaid, they think of coffee, refreshments, pastries, and breakfast. This figure is one thing that Starbucks has never replaced, and if they don’t want customer back-lash, they probably never will. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/744f3ec0-5f68-4694-a247-cc00ed4b781e/0006_CB_APRIL23+%281%29.jpg Business - Maintaining Your Brand As you build your brand, you have to keep consistency in mind. Consistent colors, fonts, logos, and aesthetics will help your customers maintain an image of your company. It’s perfectly normal to make slight changes as you grow your business, but make sure to always consider your loyal customers. Will they feel betrayed if they can no longer identify with your new brand design? Will they still be able to recognize these changes as part of your company? Will their perceptions change if you decide to alter your brand? Luckily for small business owners, we get a lot more freedom when it comes to changing our brand. We don’t have millions of customers like huge corporations do, but that doesn’t mean we can afford to make sudden, drastic changes to our brand. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/bfc57387-2351-4a31-8f53-290f4dd0365b/0190_CB_APRIL23.jpg Business - Maintaining Your Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.barbiepatel.com/blog/understanding-the-market-process monthly 0.5 2025-02-10 https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/255c8dd6-11ff-42fe-8968-7a84f10299f1/0223_CB_APRIL23.jpg Business - Understanding the Market Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/f4901cc3-a55f-4d8b-84a3-e40f956c316a/0009_CB_APRIL23.jpg Business - Understanding the Market Process - What is the Market Process? The marketing process refers to the series of steps that help with planning, analyzing, implementing, and adjusting your marketing strategy. Your marketing strategy is your game plan, and if you’ve already started your small business without one, you’ll want to take a few steps back to start your own. Without a marketing strategy, you’ll find yourself struggling to understand (or even increase) your sales. It’ll be hard to avoid unplanned or inconsistent marketing activities, which will create ineffective or disappointing outcomes. Marketing strategies contain your business’s value proposition (the reason why customers need your product or service), your key brand messages, information about your target audience, an outline of your competitors, and your overall business goals. The market process describes how you’ll actually achieve these goals. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/f5d24be1-cf6d-4ae1-82c5-6d5677caa273/0076_CB_APRIL23.jpg Business - Understanding the Market Process - Market Process Steps: There are four major steps to the market process. You don’t have to complete these steps in order; however, make sure that you’re accomplishing all of them in order to strengthen your market strategy. These steps involve a lot of market research, which goes hand-in-hand with finalizing your market strategy. In order to best understand these steps, instead of thinking about them as instructions, consider them as guidance as you navigate your way through your own research. Understanding the Marketplace You won’t be able to reach your customers without first understanding the marketplace, or where your consumers will be getting your products or services. Most companies nowadays provide an online shop, which is especially beneficial when trying to expand your target audience to people in different parts of the world. No matter what good or service you provide, creating an online marketplace is not only a great way of expanding your customer base, but it also lets you easily answer customer-questions, get feedback, and start establishing your online presence. Developing a Customer-Driven Market Strategy Your small business relies on your customers. If you don’t provide a product or service they like or need, they won’t buy it. If potential customers aren’t aware of the products you provide, they can’t buy them. Either way, poor brand awareness or execution causes your sales to decrease, which may lead to the end of your business venture. In order to prevent this, you need to think like your customers. What do they want to see? What do they need? What value does your product or service give them? As a small business owner, it’s your job to make your customers understand that you can provide what they need or want. The only way to provide what your customers want is by learning their needs and wants. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/306113c5-417c-4ef5-a177-a5e625eb5dcf/0142_CB_APRIL23.jpg Business - Understanding the Market Process Delivering High Customer Value Just because you give your products or services a certain price, that doesn’t mean your customers will understand that price. Have you ever heard complaints that something is too expensive? This is because of customer value. In technical terms, customer value is the ratio between the perceived benefits and costs incurred by the customer when buying a product or service. Essentially, it’s how your customer will understand your products. As long as your customers understand and believe in the high value of your products or services, they will understand the prices that you choose. There are four types of value that customers gain from products or services. The first is functional value, which directly corresponds with the need or want for the product. If it can do what the customer needs or wants it to do, then the product has high functional value. The second is monetary value, or the actual price of the product compared to its perceived worth. You won’t make all of your customers happy with your prices (at least one person out there will complain), but as long as the majority of your target audience understands the prices you set, you are delivering high monetary value. The third is social value, which describes how much owning your product allows your customer to connect with others, such as having shared experiences. The last kind of value is psychological value, which is the emotional value that consumers get from buying a product or service. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/a43114d3-1659-4392-9c84-6864e8dcba59/0221_CB_APRIL23.jpg Business - Understanding the Market Process Growing Profitable Customer Relations Unfortunately, acquiring customers is one of the hardest (and most expensive) elements of marketing. When you clearly know who your potential customers are, the more effectively you can determine how to reach them, which allows you to maximize your marketing dollars. This step to the marketing process is all about easily reaching your customers and making it easy for them to make continued purchases, which generates positive experiences and relationships with your business. When customers think highly of a business, they are more likely to become repeat buyers and to recommend your product or service to others. Making sure that your customers are having an easy, enjoyable, and memorable experience with your business (essentially keeping your customers satisfied) is one of the most important aspects of marketing. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/f3cc9646-f849-4ffd-b725-4e73f81a5313/CLA_8984.jpg Business - Understanding the Market Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.barbiepatel.com/blog/experiencing-burnout-as-a-small-business-owner monthly 0.5 2025-02-10 https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/af380fb1-5c73-44bd-978a-154bb196f41f/0036_CB_APRIL23.jpg Business - Experiencing Burnout as a Small Business Owner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/09fce3eb-e03b-4dc3-8a2b-efb84035f1ca/0047_CB_APRIL23.jpg Business - Experiencing Burnout as a Small Business Owner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/dbd7aab3-f887-48e0-9047-1aeee748d9fe/0119_CB_APRIL23.jpg Business - Experiencing Burnout as a Small Business Owner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/5074004d-83f4-49c3-a613-d2b368721e01/social-curator-photo004.JPG Business - Experiencing Burnout as a Small Business Owner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.barbiepatel.com/blog/navigating-market-research monthly 0.5 2025-02-10 https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/a3104251-f14d-40ba-a4ed-542c8cc1315e/Bhargavi+Patel+Arrunategui13.jpg Business - Navigating Market Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/bc93649f-16fc-4505-ba42-6f3f509ea2b9/social-curator-photo002.jpg Business - Navigating Market Research - Primary Research Now, let’s get into the nitty gritty of market research. The first kind of market research you’ll encounter is primary research, which is commissioned for a particular purpose at a particular time. This is the kind of information that you’ll obtain first-hand. You’ll be the one conducting the research or commissioning someone else to gather the data for you. It’s specific, relevant, and unfortunately limited because of its higher costs. You’re essentially going directly to the source (your customers), rather than relying on pre-existing data samples (such as doing a simple Google Search on your target audience). This kind of research includes everything from releasing surveys, gathering reviews, or even doing some experiments. Experimental: The first type of primary research is experimental. As its name entails, you’ll essentially be conducting experiments on your consumers’ responses to your products or services. Large companies have the luxury of conducting actual experiments to test their products; however, we small business owners don’t have the resources to do this. However, there are types of experimental research we can do with the time and money we have at our disposal, such as test-launching a new product or service (for free or for a discounted price) to understand how your customers would react to an official launch. Non-Experimental: Non-experimental research is all about qualitative data. It’s all about observing and understanding your customers. Imagine this: you’re running your business as usual and want to figure out why your sales go up on the weekends and go back down on the weekdays. Non-experimental research helps you understand this situation. This type of research includes conducting surveys via email, asking your clients to leave reviews on your website, and reading other forms of customer feedback you can get on social media. This approach is perfect for us small business owners because it’s cost-effective, practical, and gives us valuable insight we can use to grow our business. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/a79159d3-cf05-4e49-8913-42eaa88ca46a/social-curator-photo001.jpg Business - Navigating Market Research - Secondary Research Secondary research consists of all the data that has already been released for the public. It exists whether you’re conducting your research or not because it’s general information. This kind of research includes accounting records, customer records, publications, online articles, and anything else you can find at-hand or online. Internal: Internal secondary research includes all the information about your business and your customers that you already have (whether you realize it or not). It’s cost-effective (because you already own it) and relevant to your business (for the same reason). Your sales files, consumer interactions, website clicks, and social media data are all part of your internal secondary research. Everything you need is already at your disposal; all you need to do is comb through it to see which ones are the most useful for you and your endeavors. External: External secondary research is all about the information you have outside of your business. It can be free, such as from a government census, or paid, like with special reports. Think of articles, newsletters, journals, and other forms of information you can find online. Although this kind of research doesn’t specifically apply to only your business, it is very useful when understanding the market and industry you’re in as a whole. Discovering market trends, finding information about your competitors, and analyzing consumer attitudes are all part of this kind of research. The best part? All this information is right at your fingertips with just a simple search and a click of a button. Whenever you’re looking up information about your industry, you’re conducting external secondary research. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/4bd6e81a-8b0c-4564-abc5-ce9e7fe0bf48/Bhargavi+Patel+Arrunategui10.jpg Business - Navigating Market Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.barbiepatel.com/blog/working-in-the-wedding-industry monthly 0.5 2025-02-10 https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/5f1faf53-1d0d-4079-8307-7ea0e35e57e8/014_PSHB141121.jpg Business - Working in the Wedding Industry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/1cc44910-f8b9-42ae-a1c0-5aa4d240db6e/520_PSHB141121.jpg Business - Working in the Wedding Industry - Pros and Cons of Working in the Wedding Industry I’m not going to tell you that there are only benefits in working in the wedding industry. Like all career choices, there are going to be some pros and cons. It’s up to you to weigh these factors as you determine whether this industry is meant for you. Pros: If you love connecting, interacting, and forming relationships with others, this industry might be a great fit! No matter which career you choose, from photography to wedding planning, you’ll find yourself constantly surrounded by people. Another great advantage of working in this field is its opportunities. People are getting married throughout the year (although there are some slow periods), and during the busy seasons, you can find many chances to work in several weddings. Additionally, the wedding industry offers a lot of opportunities to network with others. Getting others to know your name and business is fantastic for your reputations and could generate great referrals in the future. Lastly, you’ll be playing a huge role in contributing to someone’s happiness and love. Whenever you look back on the work you do, you’ll know that you directly impacted a couple’s life, and they’ll look back fondly on their memories while thinking about the work you did. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/c4233f54-7477-4063-9eba-224127f432a7/603_PSHB141121.jpg Business - Working in the Wedding Industry Cons: Unfortunately, there are some cons to working in this industry. To start, you’ll probably be on your feet throughout the day. Working in this field is not an easy task. Compared to office jobs, which have a standard 9-5 work day, you’ll probably start your days much earlier and end much later. Another con you might run into is difficult clients. As with every customer-service career choice, there’s always the chance that you might not enjoy certain interactions with your clients. Lastly, you might find yourself overworked or exhausted by the end of your work day. This industry can be quite demanding, so making sure to stay mentally, emotionally, and physically stable is a must when working for this field. If you ever find yourself burnt-out or drained, it’s best to take a breath and relax whenever you can. Having a work/life balance is a necessity when working for any industry, but especially for this one. If you believe that the pros of working for the wedding industry outweighs the cons, then this field might be a great fit for you! https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/988214dc-083a-4329-80cd-a2ffa9380ad9/270_PSHB141121.jpg Business - Working in the Wedding Industry - Recommended Skills As with any career, there are some recommended skills you should have before entering this industry. Because you’ll be working with a lot of different people, having great communication skills is a must. You have to understand how to showcase your skills with a friendly, personable, and professional demeanor when interacting with potential customers. Your clients will feel more comfortable discussing their needs, wants, fears, and hopes with someone who makes them feel at ease, and you have to be the person who can reassure them that they’re putting their trust in the right hands. If you consider yourself an introvert, don’t worry! This skill can be built and developed over time, so don’t get discouraged if talking to others doesn’t come naturally to you yet. The key is learning how to keep a conversation going, listening to what others are saying, and then coming up with the right answers based on their needs. Additionally, no matter what wedding you work for, things might not go as planned. Being adaptable and handling any situation that comes your way is a must-have skill when working for this industry. Lastly, it can get hectic managing your time and schedules, so having basic organizational skills will come in handy. Using tools like Google Calendar or Excel are great ways to not get overwhelmed with upcoming plans or events. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/39860f5e-a96a-4e88-8a5a-e14702d25311/704_PSHB141121.jpg Business - Working in the Wedding Industry - Getting Started Research will be your best friend as you make your way in the world of the wedding industry. As with any job, creating a great resume and cover letter is a must. The wedding industry is full of talented and creative people, so adding your own style and personal touch is a great way to stand out. Make sure that your past experiences are relevant to the specific field that you want to work in. If you don’t have much prior experience, then now’s the time to gain some. Whether it’s helping out a friend with their engagement party or baking some pastries for a reception, every little bit of experience helps. It’s also important to take some great pictures of your work so you can showcase them to potential employers. Reaching out to others in this industry is another great way to get your name out there. They can also provide advice, answer any questions you might have, and share their past experiences to give you a better idea of what their specific career is like. Remember, don’t get discouraged by any possible rejection you might face; whenever someone says “no,” there’s always someone else who will say “yes.” https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/cb210c57-0abe-4c36-9ea1-27bd504f2214/445_PSHB141121.jpg Business - Working in the Wedding Industry - Careers in the Wedding Industry There are dozens of different careers within the wedding industry. From bakers to photographers to day-of wedding coordinators, there are so many different moving parts to one person’s wedding. Finding out where you fit is based on your likes/dislikes, skills, and interests. If you have a passion for fashion, then you could start your journey to being a designer or stylist for brides. If you love makeup, you could find yourself helping a bride create her perfect wedding look. If you prefer managing and directing, then wedding planning or coordinating might be a great fit for you. Love taking photos? Then you’ll love creating special memories for the wedding couple and their friends and families. No matter which career you choose, make sure you thoroughly research the field and understand its expectations. No matter your skill set, you can find your perfect match in the wedding industry. https://www.barbiepatel.com/blog/communication-skills-youll-need-as-a-small-business-owner monthly 0.5 2025-02-10 https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/5e5e9036-30fa-4149-ae9c-8c48aa259b0d/0011_CB_APRIL23.jpg Business - Communication Skills You'll Need as a Small Business Owner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/69b88611-0076-46a0-98b3-451e6b7c3000/0021_CB_APRIL23.jpg Business - Communication Skills You'll Need as a Small Business Owner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/252143e9-6d30-4add-9bac-0ca730401fc4/0031_CB_APRIL23.jpg Business - Communication Skills You'll Need as a Small Business Owner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.barbiepatel.com/blog/digital-marketing-what-is-it-and-how-can-i-start monthly 0.5 2025-02-10 https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/e50317ee-a1cf-42bd-82b3-037f28fa9e49/Bhargavi+Patel+Arrunategui3.jpg Business - Digital Marketing: What is It and How Can I Start? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/aabbce7e-6c43-4661-8602-1f954636d42c/carl-heyerdahl-KE0nC8-58MQ-unsplash.jpg Business - Digital Marketing: What is It and How Can I Start? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/d149e3c1-7a10-4fdd-b961-f68a17729029/Bhargavi+Patel+Arrunategui26.jpg Business - Digital Marketing: What is It and How Can I Start? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.barbiepatel.com/blog/pros-and-cons-of-being-a-small-business-owner monthly 0.5 2025-02-10 https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/84d88196-cebb-47e3-8ce4-6271c69fead4/BarbiexNYCxSwap-33.jpg Business - Pros and Cons of Being a Small Business Owner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/b3d69b37-e510-465b-9a53-80016c667c76/BarbiexNYCxSwap-30.jpg Business - Pros and Cons of Being a Small Business Owner - PROS: 1. Being Your Own Boss Do you ever find yourself daydreaming about standing at the top of a huge corporation as the CEO? Wearing fancy suits, having assistants, having full control of your own schedule, making every major decision in your company -- all the benefits and opportunities that business owners have can be yours! The best part about it all? You won’t have to climb your way up the corporate ladder to make it there. All you need is great management skills, an innovative idea, and understanding of what it means to own your own business. As the owner of your small business, you’ll have full control of not only just your company, but also of yourself. You won’t have to experience a higher-up telling you what to do because you’ll be the higher up. No more long days of hearing your manager scold you for missing a deadline; no more late-night calls from your boss asking you to take on more hours; and no more dreaming of all the luxuries and opportunities that other CEOs experience. 2. Having Full Control Being your own boss and having full control over your small business go hand-in-hand. Instead of listening to and obeying other people’s decisions (whether good or bad), you’ll be making them yourself. Ever get tired of others not listening to your great ideas? Well, as a small business owner, you’ll be the ones thinking about all the ideas. Your business is your vision, and you have full autonomy of making your dreams a reality. Branding, rebranding, creating your own unique online presence, controlling the quality of your products and services, managing customer relations, coming up with new ways to advertise to your clients -- the list of choices you can make as your own boss is endless. Using your creativity and knowledge, you will be responsible for most (if not every) decision in your business, and living through the success that comes with these ideas comes a sense of pride and accomplishment that is hard to come by if you work at a typical office job. 3. Profits! One of the biggest con of working a typical job is the salary cap. You have a yearly income, and it’s so hard to get anything more than what you’ve already signed up for (unless you spend years working your way up). However, as a small business owner, you are able to make as much money as your business makes. Your profits rely on the success of your business, and if you continue to strive for success and see tangible results, you can find yourself living the luxurious life of a huge CEO. The best part? All of your success, all of the results, and most of the profits are completely yours to have. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/433179e5-54df-40da-a23f-6d168f09f840/BarbiexNYCxSwap-22.jpg Business - Pros and Cons of Being a Small Business Owner - CONS: 1. Financial Investments/Risks Now we’re getting into the not-so-fun parts of being a business owner. In order to start your own business, you’ll need to make some major financial investments. You want to make money off your small business, but you’ll need to first put in some money to get your business up and running. Getting a business license and permits, setting up an office or storefront, operating costs (rent, utilities, employee salaries), marketing and advertising, legal and financial advice -- these are all things that you will/might need as you start your own business, and unfortunately those things cost money. Managing a successful business and making profits aren’t going to happen overnight, so it’s important to have some money saved up to cover your bills as your business gains traction. It’s also important to have a back-up plan just in case things don’t work out in your favor. 2. Long Hours Your business will require a level of attention that you probably haven’t experienced in your past jobs. Usually, you would clock in, work, and then clock out at around the same time every day. Unfortunately, small business owners don’t get that luxury. Yes, you have full control over your daily schedules; however, you’ll find yourself working more and sleeping less. There are countless responsibilities that you’ll have as a business owner, you’ll soon realize how much time and attention they require. It’s tempting to stay focused all day and night to work on your small business, but the effects of pushing yourself to the limit every day will hit you before you realize. It’s important to set healthy boundaries in your own workspace. It’s critical to put your needs before your business’s wants; give yourself the same attention that you would give your company, and remember to take care of yourself. Schedule relaxation times, establish working hours and stick to them, and prioritize your sleep. 3. High and Lows One of the greatest pros that comes with being a business owner can also be one of the greatest cons. It’s amazing that there isn’t a limit to your yearly income; making more money as you reach higher levels of success and achievements is great! However, there’s two sides to every coin. You can make as much money as your business, but you can also experience inconsistency with your income. There may be times when business is slow; there will always be highs and lows in the market. However, don’t let that discourage you! Remember, you won’t necessarily have a steady income like you would at a typical 9-5 job. One year could be extremely busy, while the next could be slow. Remember that profits aren’t the only signs of success as you run your small business. Achieving great customer retention rates and satisfaction, seeing more customer interactions, watching your social media presence take off -- these are some of the other signs that your business is reaching higher levels of success. https://www.barbiepatel.com/blog/am-i-ready-to-be-a-business-owner monthly 0.5 2025-02-10 https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/114246c3-fc5d-46db-8c52-64efa4b30aad/BarbiexNYCxSwap-35.jpg Business - Am I Ready to be a Business Owner? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/a5c9b540-6111-45f6-bb28-136b0b1b2f2f/BarbiexNYCxSwap-39.jpg Business - Am I Ready to be a Business Owner? You Understand Your Reasons WHY If you really want your business to succeed, you’ll have more than just money as your incentive. Money is great, and having a lot of it is even better, but starting your own business is more than just making profits. What are your other motivations for success? Why are you starting your own business in the first place? If you don’t have clear intentions, you might be heading directly towards a quick burn-out, that might end up being the reason to stop your business ventures completely. Your drive is the part of you that pushes you past hardships and helps you to survive the business game. You Understand the Risks (of Failure and Success) One of the major risks of running your own business is surviving through the constantly changing market. Demand is never static, and even though people might love your products or service, your customers won’t be buying from you all of the time. There will be constant peaks and dips in your sales throughout the year, but that’s part of the game, and understanding what you should do during these times is part of your role. Most of us understand the major risks of running your own business, but did you know about the risk of success? Not many people talk about this, but as you lead your company to success, one major risk you’ll face is understanding that you’ll be losing most of your free time. Most of your days will be dedicated to managing your business, especially in the beginning. And without mandatory holidays, you’ll find yourself working more than you’ve ever worked before. This is why you need to understand your own drive and motivations to continue. It will get hard, but if you understand why you need to succeed, then you’ll be able to push past these challenges. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/d0504b9a-c8d0-4db8-8073-706f4f6e030d/BarbiexNYCxSwap-37.jpg Business - Am I Ready to be a Business Owner? You’re Ready to Learn You won’t know everything you’ll need to do for your business right away. No matter how much you prepare, you’ll still face brand new situations that you’ve never encountered before. How do you handle them? The answer is to know what it means to really learn. Being a great business owner isn’t about knowing how to complete every single task; it’s about learning from new situations and using what you’ve learned in the future. The truth is, you won’t make it in the business world if you refuse to change or grow. Everything is constantly changing, and you have to learn how to change with the market. Understanding that change means welcoming these experiences with open arms. It’s about learning something new everyday, and loving that process. No one’s ever said being a business owner is easy, and part of learning how to be a great business owner is understanding what it takes to manage and run your company. It means being decisive and knowing when to take risks. It means preparing for those risks the best way you can, understanding why you’re starting your own business in the first place, and being ready to learn something new everyday. If you are willing to take those necessary steps to start your own business, then being your own boss might be the best decision you’ll ever make. If you want to read more about Barbie’s business journey, check out the rest of her website at barbiepatel.com. 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I struggled to find a makeup artist who understood my skin tone and cultural beauty traditions—many made me look several shades lighter instead of enhancing my natural complexion. That experience opened my eyes to how many South Asian brides face the same challenge. It inspired me to create Cinderella Bridez, a brand dedicated to making every bride feel seen, celebrated, and radiant in her own skin. Beyond creating unforgettable bridal looks, my mission extends to empowering the next generation of beauty professionals. Through my educational platform, I mentor and equip aspiring artists with the tools they need to build their own thriving businesses in the beauty industry. 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Hear me cover all aspects of my knowledge and experiences in business and the beauty industry. https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/1606259967957-DK6YTB68HQ3CZI0A0PKI/podcast.jpg Podcast - Bhargavi Arrunategui from LexisNexis and Cinderella Bridez Learn all about my transition from the corporate world to entrepreneurship and owning my own beauty business! https://images.squarespace-cdn.com/content/v1/5eaa0c4362c589501c619056/1607115255857-IN1MHESO7EL9IDEQ3D0S/success Podcast - Owning A Successful Beauty Business In this episode I share my journey of starting a successful beauty business. By the time I started my business I was getting married and realized that there was a lack of makeup artists that could provide makeup for darker skin tones so I decided to start offering that for weddings. One of the fun parts of my business is to observe and be part of different cultural wedding customs like in India where some brides get married in a white dress or in other parts where they wear traditional dresses and heavy jewellery. I am also very much focused on personal development as well, I cultivate a success mindset. That's why I believe it is so important to train your employees and empower them. One of the most exciting moments for me was when I could scale my business we now have around 100 - 150 events per year. https://www.barbiepatel.com/store daily 0.75 2024-04-01